Insights · NextEdge Sports

Insights

Ideas for a more connected and intelligent sports industry.

Perspectives from the NextEdge Sports team on connected intelligence, athlete development, sports technology, venture growth, commercial strategy, media, properties and strategic partnerships.

We share practical lessons from building inside the sports industry—examining what is changing, what organizations should understand and where the next opportunities may emerge.

The Real Competitive Advantage Is Connected Decision-Making

Oct 1, 2026

Why sports organizations need connected people, data and workflows—not simply more data—to make better athlete decisions.

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Why SportsTech Pilots Fail to Become Contracts

Oct 1, 2026

Seven reasons promising SportsTech pilots stall and a practical framework for designing pilots that can become contracts.

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Sponsorship Measurement Must Move Beyond Impressions

Oct 1, 2026

A practical approach to connecting sports partnership objectives, activation evidence, audience response and commercial learning.

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Introducing Edge360°: The Connected Intelligence Suite for Sport

Oct 1, 2026

Discover Edge360°, the connected intelligence suite for sport: four purpose-built platforms for leagues, athlete intelligence, academies and athlete welfare.

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