NEXTEDGE SPORTS ADVISORY

From strong potential to scalable growth.

NextEdge Sports Advisory works alongside ambitious sports and SportsTech founders, properties and leadership teams to build commercial traction, strategic partnerships and businesses designed to scale.

Discuss Your Growth Priorities

Organizations we’ve worked with

Experienced operators. Practical commercial execution.

Strong products, ambitious organizations and compelling sports properties do not automatically translate into sustainable commercial growth.

Growth requires the right market focus, positioning, pricing, partnerships, commercial organization and execution. It also requires a practical understanding of how decisions are made across the complex sports ecosystem of clubs, leagues, federations, media organizations, brands, investors and technology providers.

NextEdge Sports Advisory brings experience from across sports technology, media, rights, properties and strategic partnerships. We help founders and leadership teams build the commercial engine around their ambition, make better commercial decisions and turn those decisions into action.

Two professionals reviewing a tablet in a stadium walkway

Venture Growth and Commercial Strategy

We help founders and leadership teams build the commercial engine around their product or ambition.

Our work includes:

Founder and CEO advisory
Commercial growth diagnostics
Market entry and go-to-market strategy
Positioning, pricing and packaging
Commercial-team design
Sales execution and pipeline development
Pilot-to-contract conversion
Fractional commercial leadership
International expansion

Sports Properties, Media and Rights

We help sports properties and rights holders strengthen their proposition, commercial potential and relevance to audiences, media partners and brands.

Our work includes:

Property and rights strategy
Media and content development
Commercial proposition design
Rights and asset evaluation
Sponsorship and partnership packaging
Audience and fan-value creation
Property positioning
International growth

Strategic Partnerships and Ecosystem Development

We help organizations identify, structure and activate the partnerships required to accelerate growth.

Our work includes:

Partnership and ecosystem strategy
Partner identification and qualification
Strategic alliance development
Technology and distribution partnerships
Sponsorship and activation partnerships
Commercial negotiation
Partnership execution and management

Why NextEdge

We have built from inside the industry

Our partners have worked across sports technology, global media, major sports properties, rights, partnerships and international commercial development.

Our experience includes work connected to Hudl, Stats Perform, Endeavor Streaming, BrainEye, Eyeball, Kick ID, PUMA, New Era, Reebok, Red Bull Media House, WWE, the America's Cup, Eurosport, Playwright, Connexa and Base Tennis.

We combine strategic judgment with hands-on execution. That means we can help determine what should happen—and then help make it happen.

Soccer players walking out of the tunnel onto a lit stadium pitch

Engagement models

Commercial Growth Diagnostic

A focused assessment of the company's market, proposition, pricing, pipeline, partnerships and commercial capabilities, resulting in a prioritized 90-day growth plan.

Growth and Market Entry Sprint

A six-week engagement to build and activate a focused route to market.

Fractional Commercial Leadership

Experienced commercial leadership embedded within the business for a defined period.

Strategic Venture Advisory

Long-term support for a select number of founders and leadership teams.

Bespoke Property and Partnership Projects

Specialist engagements designed around a specific property, rights, media or partnership opportunity.

Let's talk

Build the next stage of your business with people who understand the market

Whether you are preparing to enter sport, accelerate revenue, develop a property, build strategic partnerships or expand internationally, we can help turn the opportunity into a practical commercial plan.