ABOUT NEXTEDGE SPORTS

Building a more connected and intelligent future for sport.

NextEdge Sports combines technology, sports-market experience and commercial execution to help organizations operate more intelligently and grow more effectively.

We build connected intelligence platforms around the athlete and provide experienced strategic and commercial advisory to the founders, properties and leadership teams shaping the future of sport.

Our Story

Built from experience inside the sports industry.

NextEdge Sports was founded on a simple observation: sport does not suffer from a lack of information, technology or ambition. It suffers from fragmentation.

The people responsible for athletes often work across disconnected systems, departments and commercial relationships. Important information exists, but it does not always reach the right person at the right moment or lead to coordinated action.

NextEdge Sports was created to change that.

Edge360° is our connected intelligence suite for sport, bringing people, information and workflows together around the athlete.

Through NextEdge Sports Advisory, we apply our experience across technology, media, rights, partnerships and international commercial development to help sports businesses turn strong potential into sustainable growth.

Our vision

One connected vision for the athlete journey.

We believe the future of sport will be built around a clearer, more connected understanding of every athlete—from initial discovery and development to performance, commercial value, health, safety and long-term impact.

Our purpose-built platforms address different challenges across that journey while sharing a common foundation of connected data, intelligent workflows and role-specific experiences.

The same principle guides our Advisory work: understand the complete picture, focus on what matters and turn insight into coordinated action.

Edge360° brings together four purpose-built platforms across league operations, athlete and sponsorship intelligence, academy and talent development, and athlete health, safety and duty of care.

NextEdge Sports Advisory helps sports and SportsTech businesses build commercial traction, strategic partnerships and scalable growth through senior advice and practical execution.

THE TEAM

The operators behind the vision.

Our leadership team brings together experience across sports technology, commercial growth, product development, media, properties and strategic partnerships. We have worked inside the industry—building products, businesses, markets, partnerships and revenue across sport.

Michael Williams

FOUNDER & CEO

Michael brings 20+ years of building sports technology businesses, from Hudl in DACH and Eastern Europe to Stats Perform in Central and Eastern Europe. Through Hudl and Endeavor Streaming, he brokered deals with the NBA, the English FA, the DFB, Red Bull Global Football and FIS. Within months of founding NextEdge Sports, he signed Yonex as one of its first clients.

Venture growth

Go-to-market

Enterprise partnerships

Ruben Herrera

CO-FOUNDER & COO

Ruben turns strategy into execution. He brings 10+ years of building scalable growth for sports-focused businesses, with experience spanning PlaySight, Connexa and BASE Tennis. At NextEdge Sports, he connects product, operations and partners so that every plan becomes coordinated action.

Operations

Strategic partnerships

Growth strategy

Kim Bernhard

CO-FOUNDER & CRO

Kim knows how sports properties, media and audiences create value. With 20+ years of international experience spanning WWE, Red Bull Media House, Eurosport and the America’s Cup, Kim leads growth and revenue at NextEdge Sports across properties, media, rights and international markets.

Properties & media

Rights

Revenue growth

OUR TEAM'S EXPERIENCE INCLUDES